Make your holiday cottage stand out
Having been in the holiday lettings industry for over 25 years, we know how to make a holiday cottage a great investment for the owner, how to achieve optimal occupancy rates and how to get glowing customer feedback and repeat bookings.
These are our TOP TIPS on how to make your holiday cottage stand out.
You need great photos.
The photos of your holiday cottage are the first impression of your property for potential guests. When potential holiday cottage bookers search for the property they will be spending their next holiday or short break in, they will initially be drawn in on looks alone. They will be attracted by photos that will help them imagine the experience that lies ahead, and professional photos that show your property in the best light possible will help them do that.
Example: Photos of a cosy sitting room with a lit fire, soft cushions on the sofa, well balanced and calming colours on walls and soft furnishings and a steaming hot drink on the coffee table will allow the guest to see themselves right there, feet up with a good book and just about to take a sip that very hot drink, a world away from everyday life, on the perfect winter holiday. Our top tip: Let the photos set the scene.
Create a lovely welcome.
The ‘Welcome Pack’ is often the first thing a guest will look for when arriving at your cottage, and a well written, well thought out ‘Welcome Pack’ will be just the thing to start the stay on a positive note. Imagine this: Your guests come through the door and even before they get all their suitcases in from the car, they see a message from you, welcoming them and asking them to please make themselves at home in your cottage. They flick through the pages on your ‘Welcome Pack’ and they feel well looked after, they look forward to having time later to read through it properly, to read your suggestions for places to go, but even at first glance it is obvious that they are welcome in this home away from they will be staying in for a little while.
In addition to the ‘Welcome Pack’, it is a great idea to have small selection of nice treats waiting for your guests. They have most likely had a long drive to reach your cottage, and a pint of milk in the fridge, coffee, tea and some biscuits or a small homemade cake would be a lovely surprise when they walk through the door.
Understand your guests.
By this we mean ‘get to know the types of people who are attracted to your cottage’. Are they walkers? If so, make sure you leave plenty of information on local walks and areas of interest. Are your guests bringing a pet? Then treat the pet as if it was one of the paying guests by supplying a dog basket, water bowls and leave out towels for muddy paws. Is your cottage suitable for families with small children? Supply cots, bed rails, highchairs, toys and other things that you know will make a difference to parents who shudder at the thought of having to pack and travel with the mountain of things that small children and babies need!
Make your home their home.
We find the cottages that are most successful, are those that are made to feel like a home away from home for the guests. The interior and décor should always be clean, fresh and inviting, but the little touches like pictures on the walls, plants, cushions and throws, books and games, they’re what give the cottage that ‘homey’ feel.
If you would like to know more about how to set your holiday cottage up for success, contact us on 01993 824252 and any one of the Manor Cottages team will be glad to assist you further.